Instant recognition! That’s the “Aha!” you want your logo identity to elicit each time it is seen. Because pictures are representational, effectively a universal language, we believe a visual identity strengthens brand awareness. No reading necessary.
Big Brands fiercely protect their images, with strict instructions for measured placement on a page and specific color codes. They know how important a “swoosh” can be. Why, even Disney made it illegal to let anyone else draw their cartoon characters! Your brand is your image. Take it seriously. We do.
A strong visual identity resonates on multiple levels. That’s why a lot of work goes into logo development. It wants to be meaningful, purposeful and captivating. It’s best served bold, yet simply, to be understood at-a-glance.
A brand is built to last. Make it memorable.