Precision Market Services has been serving established and start-up businesses for three decades. Melinda Mallari, its founder, started providing copywriting and marketing services to small businesses in her home town of Austin, Texas where, after earning a Bachelor Degree in Advertising from the University of Texas, and working at large agencies and creative boutiques in Houston, she decided to strike out on her own.

Establishing creative collaborations with designers, photographers, audio-video technicians, and performing artists, Mallari began adding to the firm's copywriting and marketing services, adding print, broadcast and live event production. Working with (at the time) state-of-the-art one-inch audio/video facilities, Mallari worked on music videos with Carole King, Dwight Yoakum, and the original crew of then-new Austin City Limits.

A new music label brought Mallari to New York City. The private venture was creating an original music genre - impossible to sell through traditional distribution channels - music stores. Unlike New Age music, meant as peaceful background music, this experimental genre was creating aural ambient moodscapes – to stimulate conversation, entertaining, creativity. Mallari took the music to a non-traditional distribution channel: eclectic, chic lifestyle stores in hip areas of Manhattan, Boston, Philadelphia, that were also selling ambiance – home furnishings, decorative accessories and gift stores; and to bookstores – at a time when they still sold only books. The new music – unlike anything in music stores at the time – stood out on the shelves alongside crystal decanters, exotic silk pillows, fragrant bath salts, and leather-bound journals. Within a year, the nascent music label that discovered and recorded Yanni – Private Music – had its own section in Tower Records nationwide.

Since then, Precision Market Services’ innovative, resourceful, strategic and on-budget services have been employed by venture capitalists, manufacturers, trade commissions, start-up businesses and professionals in New York, Dallas, Los Angeles, Mill Valley, Italy and Ohio.

The company remains streamlined to provide high-quality services absent an agency’s high-cost overhead. Unburdened by a costly full time staff, Precision hand-picks creative talent to suit each assignment and its budget - hiring as needed.

Precision Market Services - sustainable strategies for business marketingy.

Melinda

Why do you need Precision Market Services?

• Make your business known, desirable, and easy to find
• Grow business
• Save money with on-demand services
• Benefit from high quality marketing services, customized solutions, and "no-overhead" fees